Monday, January 23, 2006

AD-VANTAGE

Browsing the idiot box I inadvertently began watching ad’s which I always used to skip. Gone are the days when ad’s used to be fillers in between broadcasts. It seems other way around. Seems like they allot time slots for ad’s first and then fill the remaining time with some broadcast...

I do wonder whether ad’s does really affect our life heedless or otherwise. Does the Junta really use a Lux soap just bcoz it’s the secret of Juhi Chawla‘s beauty…How many buy a TVS Victor just bcoz Sachin “loves” riding it. Wonder whether he goes for nets in it. And those Ad makers say celebrities add to the visibility of the product. But am bewildered whether the products are being emphasized or are the celebs get all the attention. Another means to earn dough for these cash surplus heroes. I always love to see ad’s that delves on the USP of the product along with providing sort of entertainment...

But there are Ad’s where celebrities do matter. like the Nike ad…The cognitive factor being the customers are usually sports freaks who are largely influenced by the footwear worn by their fav footballer or tennis player……The difference between usual run of the mill celeb ads being ,there is a convergence of the product and the profession of the promoter…

Would love to recollect some of my fav ad’s...The Dhara ad with the jalebi kid is still fresh. I remember watching it from the days of Surabhi (doordarshan) something like 10 years back…Simple .beautiful…and that’s still invigorating...Another pick would be the Amul ad. It’s so rustic...The music that interlaces the visuals blends harmoniously. Guess that ad played a big part in its finding a foothold in the market where giants like Nestle threatened to engulf it…

Advertisements look so easy to make but expressing an idea within a span of few minutes that too without provoking the sensibility of the viewers is a big task. There is no room for error in an ad. It can either kill a product or help make big dough….

Quite recently few ad’s made really bad impressions…The Servo ad wherein a Cop chase is cut short after finding an urgent requirement for some blood group is so silly…Never got an inkling about what they meant by the ad. Quite similarly the ad doing rounds are some guthka or pan I guess company. This guthka chewing CEO is the owner some vast business empire. The message it splashes is to eat their brand of gutka and u happen to be in the chair of some huge business conglomerate. And they think all mortal gonna believe their stunning AD………or they must be some transcendental concepts hard to digest for ordinary people……….

Tata indica ad stood out for its humour...Viewers still enjoy watching the guy getting slapped…But the bottom line is that it also led the viewers to believe in what he(the guy) advocated about the car. Those ad makers really pulled of a fabulous marketing trick through the ad…Similarly the air deccan ad was down to earth although the sector was a high profile one...And they did a good job convincing ordinary mortals to travel by air..


Watching ad’s can be excruciating pain for the eyes or it can be soothing fillers for some high voltage drama aired primetime. But they will always be there as long as televisions...Satellites...and viewers exist…whether we like it or not...
Seems like am watching too many ads. And missed out the actual sitcom...

1 comment:

swathi said...

hey!
well i think ads are great! i love em! dey r so much better than the boring sitcoms dat are aired nowadays!and yes... d indica ad is awesome!dats my fav!